I’m a marketer specializing in paid search and a digital project manager. Learn more about my journey here, or read about marketing and other topics in my blog.
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Search Engine Marketing
Data and Reporting
Project Management
I’m a marketing professional with 10 years of work experience spanning agency and in-house roles. I have a strong background in search engine marketing, data analysis and project management.
A problem solver by nature, I like being the go-to person for questions about the channels and projects I work on. If I don’t have an answer to a question I’m asked, I will find it!
Google Ads Search Certification
Google Analytics Certification
Where I’ve Worked
Over 10 years of work experience, I’ve explored and learned a lot—from a beginning rooted in search engine marketing management to developing firm-wide podcast strategy.
Deloitte
Dec 2023 – Present
— Podcast Channel Strategy Specialist
PartnersCreative
June 2016 – Dec 2023
— Analytics Specialist & Digital Project Manager (2 years)
— Data Analyst & Visualization Specialist (3 years)
— Analytics & Digital PM Assistant (1 year)
— Data Analytics Intern (1 year)
Where I’ve Learned
Education
University of Montana | July 2018
Master of Science in Business Analytics
University of Montana | May 2016
Bachelor of Science in Business Administration, specialization in Marketing
Minor in Media Arts
The Nature Conservancy
Managed the Google Ad Grant and SEM account for this client’s Don’t Move Firewood campaign.
Run Wild Missoula
Served as project manager for the refresh on the club’s main website and the website of its signature race.
For the Children
Project manager for website overhaul, content refresh and logo design for this nonprofit client.
Explore Your Fit
Project and content manager for the creation and refresh of Deloitte’s three related recruitment apps.
Sage Grouse Initiative
Clearwater Credit Union
YWCA Missoula
Montana Natural History Center
JCCS
Camp Mak-A-Dream
Montana State Fund
Blackfoot Communications
Practical Applications
I appreciate the opportunity to explore and take on responsibilities in areas outside of my primary role, to build upon existing and gain new skillsets in the process. This is how I first branched into project and content management projects.
Team Environment
I thrive in an environment where I am working independently and as part of a cohesive team. I feel most motivated when that the work I’m doing is directly contributing to team and stakeholder goals—whether by managing a search engine marketing campaign, conducting competitive analysis, serving as a project manager on a website project or creating and distributing resources that will be used across an organization.
Contributing to Internal Processes
I enjoy opportunities to create and share internal resources such as SOP documentation, email communications, quick reference sheets as well as full PowerPoint presentations. I see these projects as an inviting challenge to design and write content so that it is immediately understood by anyone reading it.
Rachael Stenslie 