-
How to Estimate Costs of an SEM Campaign
Deciding how much to spend on a search engine marketing campaign can be tricky. Here are some questions to ask yourself when budgeting for SEM.
-
Tools in Google Ads to Make Search Ads Feel More Relevant
Google Ads offers several features to help increase perceived relevancy between user-entered search queries and marketer selected keywords.
-
Psycho and the Fraud Triangle
Learn about the Fraud Triangle and how it appears in Alfred Hitchcock’s 1960 film Psycho.
Blog
The articles here will cover a variety of topics, primarily related to marketing broadly and to search engine marketing.
Some of these posts have been reworked from another personal blog I began years ago, while working on my undergraduate degree. My focus at that time was in attempting to blend explanations of business topics I was learning in class with observations from pop culture, especially movies. I loved finding these concepts out in the wild, and will likely incorporate more of these kinds of posts moving forward.
Rachael Stenslie 